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Why Embroidery


Have you ever really thought about embroidery? Ever really noticed it? Take a minute and look around. You'll be surprised to see how much embroidery you look at everyday. Caps, shirts, jackets, bags, linens, uniforms and more are embellished with all types of embroidery including everything from corporate logos and monograms to club names and "just plain fun" designs. In fact, the market for embroidery is so large; it would be impossible to list every person or organization that purchases embroidered goods.

So, where do these embroidered goods come from? While large offshore embroidery companies produce a lot of today's fashion embroidery; smaller, local shops create the majority of other items. In most cases, the local PTA or Little League team would rather work with someone they know locally. That's where you come in. Think about it. Right now, you could probably put together a list of prospective customers just from the people you know personally. And, that's just the beginning.

Initially, all you need is the ability to learn and a desire to succeed. We provide experienced Barudan personnel to teach you what you need to know about machine operation, sewing techniques, product sourcing, pricing, etc.

One of the first things you need to do is put together a business plan. Consider what type of business fits your lifestyle. Do you want to work full or part-time? Do you dream about owning your own retail store or would you rather work out of your home? Research various locations. Consider the advantages and disadvantages of each. Think about your financial situation. Establish a budget and set specific goals for your business.

As part of your business plan, you'll also want to develop your marketing plan. Who is your customer? What market do you want to cater to? The options are almost limitless. Of course, to be successful, you'll want to set your sights on one or two particular markets and direct your efforts toward those. For some examples of different target markets, be sure to check out our section - "Creating a Niche!" Once you've selected your target market, put together a program to reach these people.

NOTE: Go to for fabulous information from the Small Business Administration's website on marketing and business plans.  

Why Barudan?

Barudan America, Inc., a supplier of high quality embroidery equipment and software, has helped thousands of embroiderers establish and maintain thriving businesses. We've obtained our success by offering the commercial market what it needs - solid, quality equipment and comprehensive training. We've been doing this for more than 55 years. With this type of history, you can be assured you are dealing with one of the most reputable companies in the industry.

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